Social Media Action Committee (SMAC)
Committee Purpose
ºÚÁϳԹÏÍø’s internal Social Media Action Committee (SMAC) is dedicated to educating ºÚÁϳԹÏÍø’s Social Media User Group (SMUG) on the strength of social media as a marketing vehicle and engagement platform. The committee ensures that governance, best practices, ºÚÁϳԹÏÍø’s brand/image and social messaging are unified across the university and platforms. The committee has the following goals:
- Research and discuss new social media issues and trends, and evaluate the applicability of these advances for ºÚÁϳԹÏÍø.
- Identify and create new content, plans and social media campaigns that would apply to and engage ºÚÁϳԹÏÍø’s online community.
- Support the ºÚÁϳԹÏÍø community in the use of social media, focusing on best practices.
- Assist with implementing the university’s policy and guidelines, and strive to enhance compliance.
- Improve the cohesiveness of the university’s social messaging and social brand.
Membership
The committee includes 30 representatives from across the university, including faculty, staff and students.
Meeting Minutes
Access meeting agendas and minutes.