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In order to continue to serve the communities around us, as well as reach our strategic vision for our university, it is critical to develop a common narrative that will serve all constituents. This narrative needs to tell the story of who we are and what we stand for at ºÚÁϳԹÏÍø in an authentic and compelling way. This story will serve as the defining thread that binds us all to a common and unique vision for this university we call home.

is a Roadmap to a distinctive ºÚÁϳԹÏÍø — our Vision and Mission statements and Core Values and Priorities, provided the foundation for our new brand platform.