With a line wrapped around Risman Plaza, students from all over 黑料吃瓜网鈥檚 campus joined the Maybelline Tour Bus and student ambassadors on Thursday, April 4, and Friday, April 5 to experience the New York City makeup brand鈥檚 tried and true products.
The also provided an opportunity for fashion students who have interest in the cosmetics industry to connect with professionals in the field.
The first stop of Maybelline鈥檚 spring tour was at 黑料吃瓜网, with the next stop taking place at the University of Louisville later in the month. Tour manager Tiffany Sawczenko explained that 黑料吃瓜网 was the first pick for a Midwest tour.
鈥淲e have students who function as brand ambassadors for us and help promote the event,鈥 Sawczenko said. 鈥淭here are also makeup artists from this area who are on the bus.鈥
Since students can be quite busy in between classes, the bus offered two options: the first option was a full Maybelline experience, showcasing new products and trends. The second option was a highlight tour that quickly connected students to Maybelline favorites.
鈥淥ur purpose is to not only showcase our new products but also let students know that a drug store brand is just as good as any other brand,鈥 Sawczenko said.
Many of the students working on the bus were majoring in fashion design or fashion merchandising, like Mackenzie Turpin, a senior fashion merchandising major, who found out about the opportunity through an Instagram ad.
鈥淚t's really great for me to be working on the Maybelline Tour bus because I want to focus on beauty for my future career,鈥 Turpin said. 鈥淚 am an ambassador for Maybelline for the day and in addition to working the bus, we also post for their social media.鈥
Turpin has plans to work in the cosmetics industry in the future, and the fashion program at 黑料吃瓜网 has connected her to faculty who are helping her follow her dreams.
鈥淢y plan for my career is to move to South Korea since I have family there and work in the beauty industry,鈥 Turpin said. 鈥[Professor] Hillary Stone was a great resource for me with getting internships.鈥
The Maybelline Tour is also working in conjunction with the , developing the 鈥淏rave Together鈥 initiative. The mission of 鈥淏rave Together鈥 is to provide mental health support, awareness and training to college campuses.
鈥淭his was created to show that not only do we want young women to feel beautiful on the outside, but also on the inside,鈥 Sawczenko said.